e&e - Av. Dom João II 40

Our story

Our e&e journey first began in 2009 with one clear vision in mind: To provide handmade jewellery to customers all around the world. Our story started in the wholesale market segment, where we supplied upwards of 3,000 retailers ranging from independent boutiques to some of the most renowned names on the high street.

It was the idea of being able to provide this handmade jewellery, as well as other types such as evil eye jewellery and silver jewellery directly to customers in the UK. This is what led us to proudly open our first London Shop just years later.

It’s our passion and love for providing customers with stunning handmade jewellery, evil eye jewellery and silver jewellery which has led us to open up 19 different stores across the world. This includes boutiques in Madrid, Miami London, Lisbon and Istanbul.

We are driven forward by our desire if making your special days even more special. We do this by providing our dazzling handmade jewellery and silver jewellery to customers just like you.

Our philosophy

Our underlying philosophy is to be able to provide customers with exquisite and fashionable jewellery to allow them to feel confident and fulfilled with their collection.

What separates us from our competitors is that we fully pride ourselves on always going the very extra mile to satisfy each one of our cherished customers. When you walk through the doors of our London Shop or any of our worldwide locations, we want to make sure that you feel at home. We want to make you feel like you are listened to, that you are understood, and most importantly, that we care about you.

The way in which we do this is simple. It begins with our very own team. Not only are they experts at their craft of assisting customers with jewellery, but they have a deep, underlying desire to genuinely offer help and support so that you can build your jewellery collection the exact way they want it, which is what separates us in our industry.

Our products

When you walk into the London Shop, you will know that you are receiving the most diverse range of handmade jewellery, not to mention other types such as evil eye jewellery, ear cuff collection and other silver jewellery. These collections are continuously renewed to ensure that customers can have a unique experience each time they set foot into our London shop.

The jewellery with which we supply our stores is individually selected and designed using the most precious diamonds, pearls, gems and stones. Each of our handmade jewellery pieces come from fair trade sources.

When people usually come across us, they think we just sell jewellery. Nothing could further from the truth. We don’t just sell jewellery, but we fill gaps. We supply the difference that you have for more diversity in your jewellery collection, and we fill the gap you have to show off your new evil eye jewellery or your silver jewellery. Still, also, we fill a huge gap in the UK market. One for intricate jewellery designs to make for thoughtful gifts or beautiful accessories, all at an affordable price.

Our extensive product range includes unique pieces such as rings, bracelets, earrings and ear cuffs in a range of colours. It is this kind of variety in shapes and colours which has made our jewellery collections some of the most widely appreciated in the UK and beyond.